Little Moments Count Campaign Kicks Off in October

October 5, 2022
When my two-year-old grandson Henry climbs in my lap wearing jammies and carrying his favorite book, there’s no place I’d rather be. Those little moments, when we’re singing a song, reading a book or playing a game, spark joy in me – and help to build his brain. These activities are among the best things I can do to help give Henry a great start. Research shows a child’s brain produces more than a million neural connections each second from birth to three. Little moments like counting steps with kids or swinging alongside them at the park foster healthy brain development. In turn, these early experiences build the foundation for future learning, behavior and health. Throughout October, in connection with Children’s Health Month, you’ll see short, creative messages and suggested activities that show how fun and simple it is to share brain-building moments with young children. It’s all part of Little Moments Count, a social movement we’ve helped build and expand over the past seven years. Today, there are more than 59 cross-sector organizations involved, promoting the benefits of talking, playing, reading and singing with children from day one. Here’s a compelling statistic: Research shows that 91% of parents don’t think talking to a child is important before three months old. This really illustrates why our work is so important. When people know how important these early moments can be, they’re more likely to help make a difference. I’d like to thank our many internal and community partners who’ve shared their passion, imagination and dedication in creating the work you’ll see. I hope you’ll explore the ideas, tools and resources with the young children in your life, whether they’re your own children, grandchildren, nieces or nephews, or those of friends and neighbors. Building brains is a community effort, and it happens in little moments. Join us and together we’ll pave the way for a stronger, healthier future for children – and have some fun along the way.

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